49 prompts for authentic content WITHOUT brain drain
Jo Cowper Jo Cowper

49 prompts for authentic content WITHOUT brain drain

Creating content that ACTUALLY INTERESTS YOUR IDEAL CLIENTS doesn’t need to be the dreaded ‘extra’ job that you don’t get paid for – it can be PART OF the day job. Aligned. Authentic. Enjoyable. Use these 49 prompts to get started.

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Optimise your mindset for bigger impact
Jo Cowper Jo Cowper

Optimise your mindset for bigger impact

“If I didn’t need money to live, I would do this stuff for free. I love it that much.” That’s a great way to feel, right?

Wrong.

As a business owner, this attitude is holding you back: here’s why.

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Your Business NEEDS a Vision
Jo Cowper Jo Cowper

Your Business NEEDS a Vision

If your Big Vision isn’t something you’ve thought about lately, then here are 2 good reasons to block out some time right now to focus on designing the future you REALLY want:

First of all, this will be fun.

Secondly, only once you’ve designed the future that you want, can you start making it happen. Because seriously, as a business owner you’re not just ‘doing a job’. You’re Building a Future.

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From great service to authentic offer
Jo Cowper Jo Cowper

From great service to authentic offer

Closing the gap between YOUR understanding of the value of what you offer, and your future customers’ understanding of that value, is your no. 1 business priority if you’re serious about fulfilling your true potential and creating your maximum impact in the world. Here’s how to do that.

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How much time should you spend on marketing your one-person biz?
Jo Cowper Jo Cowper

How much time should you spend on marketing your one-person biz?

The internet is full of rules-of-thumb that say you ‘should’ spend 20%, 50% or even more of your ‘work-time’, marketing your business – if you want to ‘succeed’.

I’m not going to give you a rule-of-thumb today: I’m going to give you something much more useful. This is the four-step process you can use to build YOUR rule of thumb, that works for YOU.

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Niching: why you’ve got this all wrong
Jo Cowper Jo Cowper

Niching: why you’ve got this all wrong

If you’re a small business owner and you’re still on the fence about whether you ‘need to niche’, here’s the answer: YES. But (perhaps) not in the way you thought you did …

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