Scotland's Geotech Experts Prepare to Grow

Headquartered in Greenock, A & I Geotechnical are groundwork investigation specialists providing quality contract services on a B2B basis to clients around the UK. A family business at heart, A & I Geotechnical is led by Geotechnical Engineer Ross Cameron, with support from his wife Maria.

Incorporated in 2016, the business was born out of Ross’s personal interest and practical experience of drilling and ground investigation, and has enjoyed a steady flow of work largely thanks to a solid reputation for quality services, which has generated a good volume of referrals and repeat business. Now, preparing for a new phase of growth, Ross and Maria recognised the need to review the presentation of their online brand as they broaden their client-facing service offer and begin to raise awareness of the A & I Geotechnical brand beyond their existing networks.

I was delighted to support them at the outset of this process, stepping in to review and audit their current digital communications activity. Based on my review, I was able to provide detailed recommendations for the development of their brand and communications to provide a firm foundation for their growth plans. Highlighting the major communications opportunities and threats on horizon for Ross and Maria, I made a brief study of their current and future clients and competitors in order to update their written brand identity with the development of a new strapline and short descriptors, and created a practical Marketing Action Plan to support them through the months ahead.

Ross and Maria are now ready to move forward with the development of a new website that will serve as a fitting ‘home’ for their updated brand on the web, and we wish them the very best of luck for their next phase of growth!

Connect with A & I Geotechnical:

Website: http://aigeoltd.co.uk/

LinkedIn: https://www.linkedin.com/company/a&igeotechnicalltd/

Twitter: https://twitter.com/aigeotechnical

Instagram: https://twitter.com/aigeoltd