Supporting the launch of a new creative agency

Fair, insightful and challenging ... I’m certain this [report] will take me exactly where I need to go.

Alasdair Currie, multiplied by

Launched by experienced graphic designer and communications strategist Alasdair Currie, multiplied by is a creative agency designed to serve the needs of growth-focused SMEs and start-ups.

After years of successful freelance activity delivered under his earlier brand, XY&Z, Alasdair launched multiplied by to signal the beginning of a new period of creative growth and development. Building upon the significant brand equity of XY&Z, multiplied by will enable Alasdair to take his work to a new level, actively exploring the nexus between creativity and technology. Under the new brand, Alasdair will redevelop his service proposition, introduce new service streams, streamline his operations and recruit a small team of experts to work alongside him as he grows and develops his client base.

We were delighted to support Alasdair in laying the strongest possible foundations for the launch of his new agency, by providing in-depth client profiles and competitor positioning analyses. Based on these insights, we carried out a detailed review of his planned communications and messaging for the new brand, and provided input to support the development of clearly differentiated USPs and a sound digital channel strategy.

We wish the new brand every success.

Connect with multiplied by:

multiplied by website: https://multipliedby.com/

LinkedIn: https://www.linkedin.com/company/multipliedby

Twitter: https://twitter.com/_multipliedby