A step change for a growing consultancy brand
TurboChange is a business management and coaching consultancy founded by Colin McGill, providing support to clients based predominantly in Manchester and Glasgow from an HQ in East Dunbartonshire.
Having operated successfully in the management consultancy sector since 1995, Colin launched TurboChange Ltd in 2018. Following a strong first year in business, Colin was keen to focus on proactive growth for TurboChange, making the step change from ‘lifestyle business’ into an established brand with a team of consultants on board.
We were delighted to support Colin on his growth trajectory by providing a critical review of the developing TurboChange brand, paired with a review of the environment within which the new business will need to grow. Based on our insights into Colin’s customer and competitor situation, we developed a differentiated messaging approach to underpin the client-facing brand for TurboChange, as well as practical recommendations for the redevelopment of the TurboChange website and the implementation of a digital content strategy on LinkedIn.
Taking account of the emerging situation in relation to COVID-19, we provided recommendations to support Colin in adapting his programme development, service offer and marketing focus to match the changing circumstances of his target client groups. We wish TurboChange every success for the future!
Connect with TurboChange
Website: https://www.turbochange.co.uk/