High Protein Chocolate brand gets ready to grow

“Just wanted to say i think you have done a fantastic job here! Considering we only met briefly your insights have been spot on.”

Neil Robson, Rebel Chocolate

Rebel Chocolate is an innovative chocolate specialist with their own boutique chocolate factory just outside Glasgow, specialising in producing high protein, delicious chocolate bars that provide a healthier alternative to mass market chocolate without sacrificing any of the great taste you’d expect from a premium quality chocolate. 

After two years in business, husband and wife team Neil and Suzanne Robson were keen begin a new phase of growth. To create a platform from which to do so, they were keen to develop a more strategic approach to marketing that would help them to direct their activities and inform their marketing investment. 

Through a detailed conversation with Neil and Suzanne and in-depth review of their current brand presentation alongside that of their competitors; I created a bespoke mini-marketing strategy for Rebel Chocolate, including target customer profiles; digital channel strategy and recommendations for the development of a stronger, more differentiated brand. With an emphasis on practical actions that the team can put into action themselves, the mini-strategy is designed to support Neil and Suzanne as they embark upon their next phase of growth. 

Connect with Rebel Chocolate

Website: https://www.rebelchocolate.co.uk

Facebook: https://www.facebook.com/RebelChocolate/

Instagram: https://www.instagram.com/rebelchoc/

Twitter: https://twitter.com/RebelChoc